India, the second most populated country in the world, crosses the population mark at 1.02 billion people! (Only
Gasoline alone is a little more than 70 times as expensive as gas in the
Imagine, though, if there were a way for a sizeable percentage of the almost one billion people to be able to afford a car. What would that mean for the economy? The average household? Employment rates? The environment? These are some of the many issues dredged up by the introduction of the TATA Nano, an extremely cheap vehicle unveiled in
Later this year, these cars will roll out of the factory ready for consumers in the mainstream Indian population. This four-door, five-seater (if you really squeeze in) hatchback is in the shape of a kidney bean, small in front and wider in back. This helps cut wind shear and allows for cheaper engines. Part of the cost-cutting measures involved questions such as: “Is it necessary to have four brake pads, or can we get by with three?” and “Do we really need [insert car part here]?” It certainly has none of the luxuries Americans seem to require such as a radio, air conditioning, or power windows and steering. However, as one Indian man put it, “it’s faster than a bicycle!” This is the sentiment many Indians may be sharing as they consider the ramifications of adding a vehicle to their household.
But they’re not the only ones considering the cost. Critics of the vehicle are concerned with its impact on the environment. They worry the car could burden already-crowded streets and add enormous amounts of air and noise pollution in the atmosphere, creating an “environmental nightmare.”
Hopefully, with projected pollution levels more than quadrupling in the next 30 years, Indian officials will consider ways to offset the impact. If
Popularity: 3% [?]
If you enjoyed this post, make sure you subscribe to my RSS feed!












January 17th, 2008 at 6:36 am
I don’t think governments really care about meeting any environmental targets. Their main focus is the economy. India and China will soon catch up on the West in terms of money, cars and other luxuries. I don’t have much faith in reversing climate change.
January 19th, 2008 at 4:28 pm
Agreed. And since their focus is the economy, and collectively, we ARE the economy, we can best influence policy by our purchase decisions. In this case it will be up to the Indians to decide how they want to effect the environment.